5 Signs a Site Isn’t Worth Your Outreach

Having a strong outreach strategy for blogs can represent an excellent way to boost your SEO, and can help to build strong relationships with high profile sites; a consistent outreach approach can, then, lead to guest posts and blogger promotions that can generate significant leads and inbound links for clients, and can also create new opportunities for collaboration with other bloggers. However, there are some warning signs that should be looked out for when deciding whether or not a site is worth contacting and developing a relationship with.

1 – No Social Toolbar or Social Optimisation

You want a site to be able to generate discussion and social links – the more times that a guest post or article is shared, the more chance there’ll be of you receiving click throughs and links. Sites that have an inconsistent social media policy, and that don’t include a social toolbar for consolidating different networks should be viewed with some caution; moreover, do comment sections on a blog regularly produce useful comments and discussion that can lead to shares, or does the site mostly attract spam responses?

2 – Lack of Post Frequency

This is crucial to look out for on sites – while there may be some good posts on a blog, and it may be in the niche that you’re trying to hit, you might see that posts aren’t appearing that regularly; there may be a lot of posts at a certain time of the year, but these might then drop off. Look at what other content is on a page, and see whether or not the webmaster is producing their own, high quality posts, or whether they’re soliciting a lot of low quality guest posts.

3 – Not Indexed on Google

Any page that’s not indexed by Google should be viewed with some suspicion – this may be due to it being a relatively new blog, or to URLs changing; however, a webmaster that hasn’t taken the necessary steps to get their site indexed may not be updating it very often, or might not be able to provide the crawlability and site optimisation that can deliver a larger audience. Pages with poor HTML headers and no sitemaps should also be approached with caution if possible. If the homepage or worse the entire site is not index, this can be sign of a Google penalty caused by black hat linking practices.

4 – Overly Complex Guest Posting Rules

You may have found a great site, but it may have overly complicated guest posting rules that will drain a lot of time from the writing and editing process; in this context, it’s worth weighing up the amount of time and value that a site deserves. Quantity versus quality is always going to be a key challenge for outreach, and unless the site or blog has a large readership and social value, it may not be worth spending a lot of time trying to please the rules of a webmaster.

5 – Weak Content on a Site

A site that has a lot of ‘thin’ posts and guest posts should be fairly easy to spot; check for repurposed or spun content, as well as posts that seem to be have been copied and pasted from elsewhere; pages that deal in this kind of content are gradually being phased out from PageRank by Google, and should be avoided if you don’t want to create a negative association with your link, even if the webmaster is happy to post or accept guest posts.

Rob James is a outreach specialist, currently working to increase awareness of creative digital agency boxmodel. Rob can be found online blogging about various SEO related topics from a healthy backlink profile to avoiding onsite duplication.

Are You Financially Brainwashed or Manipulated? Take this Quick Quiz

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Someone gives you a million dollars. You are now happier than you have ever been before in your life. True or false?

You have a friend who essentially lives on welfare. They complain about being poor and they spend their money on lottery tickets, cigarettes, and unhealthy fast food. You decide that living on that much money would make for a miserable life, no matter who you were or what your situation was. True or false?

Having money is nice. Having more money is always nicer though, and would make you happier. True or false?

The more money you spend on yourself, the happier you will be. True or false?

Owning a house or a new car will make you happier. True or false?

Getting a college education and a better job will result in increased happiness. True or false?

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Every time you said “true” in this little quiz (or even wanted to say true) then that is a red flag that you are being manipulated by the powers that be.

The problem with our own happiness is that we are too close to it most times to accurately measure it.

Rarely do we take a step back and examine our lives to really see if we have been effective. We may be working hard and spending plenty of money, but is this translating into happiness for us?

Frivolous spending is seductive because it actually works in the short run. We do get a temporary boost of happiness when we splurge. But the sugar high of a new car purchase is gone in less than a month typically. Smaller purchases than a new car are gone even faster. True happiness remains elusive if you are trying to get it through your spending.

A brand new car (with average purchase price of over 20K) is just money down the drain. You may need transportation, but you do not need a 20K+ vehicle that smells brand new.

I am single and live in a one bedroom apartment. My car is ten years old.

I am happy.

Now I could easily go take out a mortgage and buy a nice house. Then I could go to the car dealer and buy a brand new Nissan Juke.

And what would I get for this $50,000? A used house and a very shiny car. Property taxes for the rest of my life that cost nearly what I pay in apartment rent right now. Plus the added headaches of maintenance and upkeep on the home. Oh, and I would have to go get full coverage insurance on the new car.

The sugar high of these two purchases (new car, new house) would last for a little while. But for how long? How long before hedonic adaptation would kick in and bring me back to my regular level of happiness? That “regular level of happiness” being defined as “just happy” and not “ecstatic from the sugar high of a major purchase.”

No one is immune to hedonic adaptation. You may need a new car. And you may need a new house. I don’t know, I’m not you. But I can tell you that I don’t really need to own a home today. I am quite happy to be renting a nice little apartment for dirt cheap. And I definitely know today that I don’t NEED a shiny new car for 20K+ dollars. At some point my existing car may have some problems, and I will need new transportation. But at that time (which is definitely not here yet) I will not NEED to run out and buy a 20K+ vehicle. That is just extravagant.

Most people in our modern world have pressure on them to go produce a living, to earn income, to punch a time clock. That pressure is like a disease to me. I hate it.

Gratefully, I have freedom today. I don’t have to work if I choose not to. There is no pressure on me to accomplish something or to go punch a time clock. I have removed that pressure through a combination of:

1) Practical frugality.
2) Alternative income.

I am not really retired in the strictest sense of the word. Instead I am self employed. I write freelance. Even without my investment income, I would still be living quite well on only a few hours of work per week. As it is now I have multiple streams of income, but could get by with just one.

The reason I can get by with just a few hours of work each week is due to frugality. I am not depriving myself and living a life of misery or anything. I am happy and excited to be doing the things that I get to do. Each day is a gift, and an adventure. You don’t have to spend lots of money for that opportunity.

Some people are perfectly happy being trapped in the work-spend cycle. They like having to work 40+ hours each week just to make ends meet. Maybe that describes you. If so then I can assure you that you are reading the wrong website!

Let me leave you with a quote from one of our founding fathers. I think it speaks of ambition as well as frugality:

Your net worth to the world is usually determined by what remains after your bad habits are subtracted from your good ones. – Benjamin Franklin

Disaster Proofing and Financial Freedom – Diversification through Skill Building and Frugality

Mark this day in history, April 15th of 2013 and suddenly the price of gold drops almost 10 percent in one day and the stock market takes a dive. Whoopy dink.

From an historic perspective this is probably just business as usual but it certainly makes me think, because so many people have been shouting about how the bull run has to end at some point for a long time now. Eventually, of course, all things do come to end. But no one knows if this is just a speed bump or if it is the start of a nasty decline.

Anyway it makes me think about life, security, entrepreneurship, etc.

There is a continuum of people who are basically optimistic about our economy and investing all the way down to people who believe it is all going to crash and burn at any moment. And of course everything in between.

There are some scenarios that are very difficult (or nearly impossible) to defend against. It doesn’t matter what your asset allocation is on paper if hyperinflation hits, for example. Nor does it matter if you own property if complete anarchy arrives and there are looters pillaging the countryside. At some point you have to ask yourself how bad you think it might get in a worst case scenario, and if that is even worth planning for or not.

To some extent I believe the only real diversification is resilience and skill building.

If you can live an extremely frugal life and you also have lots of different skills that lend themselves to self sufficiency then you are about as diversified and well-prepared as you can get.

So one question is: “How do you practice a lifestyle of frugality, while also building up various skill sets?”

I have made some efforts in this area over the last few years and I am happy with my results so far. My two biggest examples in the frugality arena are my home and my car. Currently I:

1) Live and work out of an apartment for $425/month. A home office tax deduction drops this even lower.
2) Drive a ten year old car with an operating cost that is under $200/month. If I buy a new (used) car I will do so in that same price range of around $200/month operating cost. (Of course I would pay cash up front for a used car and never finance it).

I could almost say that my distance running is part of frugality and resilience as well. I have a strict schedule of running 6 miles every other day and the cost of doing this is close to zero. I do buy running shoes occasionally but these become my everyday footwear once they are “retired.” I generally buy last years shoes on closeout rather than the latest and greatest shoes.

There was a day several years ago when I woke up here in Michigan to go to work and there was so much snow that the regular plow trucks were getting stuck (not the big ones of course). The snow was piled up higher than my car tires and no one had made it out of my parking lot yet. I think most people would have just walked back inside, called in sick to work, and curled up on the couch.

Instead, I simply locked my door, put my head down, and started running. I ran right down the main road because almost no one was out driving. It turned out that I made it to work only 7 minutes late and the employees were shocked to see me even show up. This is resilience through exercise. Because I was a distance runner it was no big deal to just leave the car behind and take off for work during inclement weather conditions.

So I ask you:

Who is more ready for an economic crash? The wealthy individual or the extremely frugal person?

Just go ask someone who is living homeless in any city today: how badly were they affected by the market downturn today? They will give you a blank stare or cuss at you for being so arrogant to suggest that they might have investments. The markets (and money in general) does not affect them much because they are used to operating with so little of it. If anarchy hits and the world markets completely melt down, the homeless population may be the best group of people to handle it and adapt.

If you can be happy with less then it empowers you to be more flexible and live a happier life in general.

If the whole world crumbles then we are left to rebuild with what we can salvage. Those who have a diverse skill set will fare better than others if things get worse (or really bad).

But I am not necessarily betting on total anarchy. I think that the government will do everything it can to preserve the wealth of the older generation and of their voters. Most of the reasonable people that I listen to think that it will take several years or even decades for the full effects of this to unwind. A long slow decline rather than a sudden crash. The end results may be the same, not sure. I am certainly no expert.

But I think it is smart to stay sharp, and keep developing skills, and practicing frugality. Lean and mean, baby!

What are you doing to future-proof your security? Buying guns and land? Investing in bitcoins? Hording gold?

Is it even a concern? Or do you feel content and worry-free with current economic conditions?

New Infographic

I just published a custom infographic: “Anatomy of a $200,000 Website and Daily Routine of a Six Figure Blogger.”

Go have a look see over at The Freedom Blogger.

Thanks!

Why I Still Have a Job

This article may seem like a bit of a contradiction compared to what I am usually promoting and talking about around here.

As you all know I quit my day job.

I also had built a successful business that created passive income. Then I sold that business and I use that money to invest and create more passive income.

But ultimately I got something else from all of these experiences that I have had.

I got a job.
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I got a job that I really, really like.

You might call this new job of mine “alternative income.”

It is not like a typical day job.

I don’t have a boss to deal with or office politics.

I don’t have to set my alarm clock if I don’t want to.

I don’t have to deal with performance reviews or annual employee evaluations.

I still technically have a “boss” but I never see him and I never talk to him either. He expects certain work done and I do it for him. He pays me for it. We email once per month and that is it. I have spoke to him on the phone maybe twice in the last 18 months.

This is freelance income. I work freelance on a per word basis.

Instead of building a new business for myself I have found it more desirable to build someone else’s business for them. That way it shifts the risks over to them and I get a steady income.

There are many advantages to a steady income. This is doubly true if you have already had one “payday” and you now have a pile of money invested.

But I want to point something else out to all of the aspiring entrepreneurs out there:

It’s easier to build wealth with a job than it is with a business.

Sure, it sounds sexy and appealing to start a business and then grow it so that you create freedom. But this is actually the more difficult path.

I always tell people that I got lucky with my business. But the truth is that I have published over 2 million words of original content online.

I want you to do me a favor. Sit down and start typing up articles about your favorite subject. Count the words. Let me know when you get to 2 million.

Because that is how much EXTRA WORK that I did before I hit my big payday.

And to be honest, before I even had any steady income from the site I was pushing up close to 1 million words of published content.

So maybe I should not be telling people that I got lucky. Because really this is giving them a false hope that they might get lucky too. The truth is that I write incredibly fast and I am a monster when it comes to creating new content and I have put in days where I created 25 articles and clocked over 20,000 words of new published content.

This is not typical.

If you want results similar to mine then you need to take similar actions. Don’t just write 100 articles and build a few links and expect money to rain down on you from out of nowhere. That is not how I “got lucky.” No, I got lucky by writing and writing and writing some more. If you love to write and you typically write several thousand new words of content each day then by all means, start yourself a new business.

But I have a more realistic suggestion for everyone that is much more in line with my own experience, and is much more in line with how I actually created success for myself:

Go put in the work. Do the work first, learn how to hustle up the income from your skills before you try to turn it into a business.

That means if you want to make money online you should master freelance writing first. Learn how to earn $1,000/month from freelance before you try to create a website that can produce $100/month in passive income. Learn to crawl before you try to walk.

Go to Textbroker dot com or head over to Guru.com or go to Elance or find some job boards. There are all of these Internet marketing people out there right now who will pay you good money to write them a new book for Kindle.

If you want to run your own business online and earn passive income then I suggest you master the tools that will allow you to build that empire FIRST and foremost. Put in the work and actually go build something, go hustle up a paycheck, go do some freelance work for someone and master the skills.

If you want to earn passive income some day then you need to learn how to create real value first.

Or maybe you just want to run a real world business and expect that the Internet is going to bring you free leads or free traffic so that you can gain new customers.

This is a case of “inside out” thinking. It is backwards. Instead, go start your “real world business” and start doing whatever you are going to do for real customers, and then later once you are turning a profit you should add on the website and order your business cards that have your URL on them. Having a website is not going to generate business or leads. The website doesn’t do anything on its own. It just sits there. If you want traffic to that website then you have to go hustle it up for yourself, or put in a few years of work in order to get the search engines to send you free traffic.

Folks, none of this is easy. Owning a running even a part time business is very competitive, and quite honestly it is easier to just have a regular job.

Take me, for example. I was lucky enough to build a stream of passive income once and here I am, still working a regular (freelance) job for regular income. I have some projects on the side to try to build a business down the road but I am not expecting an instant miracle. I am realistic enough to pay my bills first by putting in honest work and creating real value for someone, and then later in my free time I work on my “legacy project” that will hopefully turn a profit in the future.

Call me risk-averse if you like. Call me a chicken or a sell out. But today I realize that the easiest way to build wealth is to get a steady paycheck and then cut your expenses down to the bone. I know exactly how hard it is to build a profitable business and I have a good idea of what my true dollar-per hour is when I am trying to create a future income stream.

I inspire a lot of people to create websites. The problem is that most of these people should be inspired to roll up their sleeves and earn active income first so that they can learn the ropes of business building from the ground up.

There are lots of people out there who will pay any freelancer to give them value and build them a website. They are taking the risk and giving you an instant paycheck. You have a choice to make: will you take the instant paycheck, or will you turn your nose up at that income and try to risk it all on the idea that you can build your own business and become profitable some day?

Me, I am trying to convince people to take the instant paycheck first, learn the skills, and then expand into their own business later on.

This is a more accurate description of how I built my own empire. I did not just quit my day job and then start this ultra successful business that went viral for me. No, I worked hard the whole time and in fact I worked a full time job while I was building my business. Therefore I cannot really advise someone who wants to start from scratch and somehow earn money online without being willing to work freelance in any way. Most people want to take a risk and get this dream job for themselves (business ownership) when in fact they just need to hustle for income right now. They need to take action and get results but they don’t want to do it. In many ways it would easier for them to just go get a day job. Which is not always a bad idea, even though jobs suck.

If I had to start over from scratch right now I would probably use a 5 year plan to build my independence:

1) Go get a day job. Any job. Put in 40 hours/week.
2) Start freelancing on the side, in addition to the 40 hour/week day job.
3) Take on roommates and ditch my car for 5 years. Lower expenses below $1,000/month and possibly get them as low as $700/month or so.
4) Bank at least $2,000/month for the next 5 years straight.
5) Invest money after 5 years and then continue to live frugal. Quit the day job and continue to freelance for an hour or so per day. Reach the crossover point shortly thereafter.

Working freelance is like a compromise between being super wealthy and rich versus still working a 40 hour/week day job.

If you start doing freelance work from home then you might only earn like 10 bucks in two hours. But if you keep at it and continue to improve and find your niche then eventually you may earn more like $50 to $100 per hour or even more. At that point you are truly free because you can earn a living from a laptop from anywhere in the world. This is the position I am in now with my freelance work.

My current “job” of doing about 1 hour of freelance per day is worth more than all of the money that I have banked.

Think about that carefully because it is not a lesson that I learned easily. In fact I had to build a successful business, experience passive income on many different levels, and work many different jobs before I fully understood this concept. I really treasure my current “job” more than my wealth. Shoot, my current “job” exceeds my wealth in only 7 short years! Combined with frugality this is a lot of power. This is the foundation of wealth.

Alternative income is more valuable than a day job, and is the real goal. Don’t try to figure out how to create passive income (it is a myth/dream anyway). Instead, try to figure out how you can create alternative income in your life on a consistent basis while also cutting your expenses. This is the real path to wealth, in my experience.

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