Do you need backlinks in order to have a successful website?
Yes and no.
You need them eventually, but that does not necessarily mean that you have to create them. Or that you have to create all of them. In fact, if you are extremely patient and you write amazingly good content, then you never need to build or create any links at all.
Now most people are not that patient, and so they will want to do some promotion.
For the sake of our discussion there are basically 2 kinds of links you might get that point at your website:
1) Real links.
2) Manufactured links.
So the search engines do not actually want you to create the second type, the manufactured links. That is against their policies. So you want to avoid those if you can, or at the very least, you want to avoid doing a lot of that unless your site is already an established authority.
You see, once your site has some real links pointed at it and some age and some trust built up with the search engines, then creating cheap manufactured links tends to work much better. If you are just starting out and you try to create cheap links then the search engines will see right through this.
Therefore, if you want to engage in active promotion of your website, you should:
* Chase the really hard to get links first, and try to get one or two “real” links right off the bat. I would suggest that you create some amazingly good on-site content first, get it on your home page, and then pitch an amazingly good guest post to other sites in your niche. These are probably the best sort of links that you can get. You just need one or two of them, but if you can get 4 or 5 of them, then your site will become very powerful, very quickly.
* Don’t bother creating cheap links until you have some authority built up using legit, white hat methods. If you just start a new site and throw cheap links at it, you will get poor results.
* Focus on building up lots of super high quality content, over time, and let it age. Mix this in with one or two “real links” and you will be on a strong path to success.
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