If you start a website and then you start writing articles left and write, publishing mountains of content with no real plan in place, then guess what?
You probably won’t make piles of money.
No, you need a plan, and that plan should revolve around keywords, as illustrated here:
My suggestion for anyone who is starting out is to do keyword research and come up with a list of keywords from which they are going to create articles.
So let’s say that you decide that your website topic is going to be about “mental health disorders.”
What you would need to do is come up with a list of keywords that are related to your topic.
There are various online tools that can help you to do this, and many of them are free. The most popular one is probably the “Google Adwords Keyword Tool” (Just go Google it!).
If you plug your topic into the “GAKT” you should be able to come up with quite a list of potential keywords. If you put in some closely related keywords into the GAKT then you can expand your list even more.
Now there are all sorts of ideas and systems and methods out there that might attempt to tell you which keywords to target and how exactly to go about doing it and so on.
My advice is this:
Take your list of keywords that you get from the GAKT, and then go through the list, one keyword at a time, and turn each one into a “long tail post title.” Then, write a good solid article about that post title.
For example, you have in your keyword list:
“Bipolar disorder medications”
So you might take that keyword and turn it into a long tail post title, like this:
“Why You Should Get at Least Two Doctors Opinions About Your Choice of Bipolar Disorder Medications and Treatment”
If you do this with each keyword in your list, and create long tail article titles like this, it will help you to get search engine traffic.
What you do NOT want to do is to simply take each keyword in your list and turn it into a post title without adding ANYTHING to it.
You have to expand it and make it into a “real world article title.” Doing so also helps you to pull in additional long tail traffic.
If you follow my ideas about building up an authority website, you are going to use a high-quality article and also a high volume approach.
Lots of articles on your website, and they all have to be good. The key is that each one has to target unique keywords in the article title.
Therefore, using our example above, you would not write a second article on your site about “bipolar disorder medication.” It is way too similar to “bipolar disorder medications.” The search engines probably won’t bite on both of those, and it could actually penalize your site if you do that sort of thing too much.
My research indicates that the optimal article length is between 600 and 2,400 words long. Pretty weird, right? I have several articles of very high quality that are longer than 3,000 words, some are 6,000 words, some are 10,000 words+, and none of them do very well. My very best articles are right around 2,000 words (but they also have plenty of age, lots of link juice, and TONS of reader comments).
The bottom line is that you cannot just log into WordPress every day and spout off about whatever you want and expect to make money. You have to target keywords in your articles and the way to do that is to put the keyword in your article title.
Make sure each new article that you put up on your website is targeting a new keyword that you have not previously targeted. Otherwise you are duplicating your effort and wasting your time.
Here are more details about keyword research:
* A great technique for finding keyword rich post titles by using Google
* Should you systematically try to blanket your entire niche with every possible keyword?
* Each new article you publish should target new keywords
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