If you use my philosophy in this mini course and actually focus on one big website, then eventually your goal should be to blanket the entire niche.
If you do not do this with each and every little keyword then you are potentially leaving money on the table.
Now you can try to go about this in one of two ways.
One way is to be systematic about it, and create a master list that has all of the possible keywords in your entire niche. Then what you would do is to create a post for almost all of those keywords, except for those that have really low volume. The ones that have ultra low volume do not deserve their own post.
HOWEVER, those keywords still need to be on your website. So you should make sure that you eventually incorporate those keywords into one of your articles.
If the keyword never appears anywhere on your website, not even inside of an article, then you are missing out on potential traffic.
Now how can you be sure that you are targeting each and every keyword eventually? How do you go about organizing that?
There are various tools out there that allow you to do this. You can do it yourself “by hand” and just using Excel and the Google Adwords Keyword Tool. Or you can use a specialized paid tool such as KeywordStrategy.org that will help you to organize your entire keyword list and eventually blanket your entire niche.
If you are serious about creating the best possible resource in your field then this is probably the best way for you to go.
The other method is to simply write like a madman and just hope that you naturally incorporate all of the possible keywords into your articles. This works much better than most people suspect and it works especially well if you really take massive action and crank out lots of articles. It also helps if you have an active audience that likes to leave blog comments as well. All more content for the search engines to munch on.
But ultimately if you keep building up your website and you make money from the long tail then at some point you have to ask yourself: “Am I targeting the entire tail, or am I missing large chunks of it?” If you do not have every possible keyword worked into your website then you are probably missing out on some action.
That said, do not let this paralyze you from taking action. It is much more important to go nuts and put up lots of good content than it is to “get it just right.” If you stall because you are afraid you are not incorporating enough keywords then that is a huge loss. Better to just start writing great material and then make sure you incorporate keywords later on.
This is especially true so long as you follow a master list of keywords and make long, keyword rich post titles for every article that you publish. So long as you do that then you should be doing well.
If you found this helpful, click the Facebook Like button below or Tweet it.
