Super Pages – My Latest Revelation at Making Money Online

This is probably not big news to anyone out there but I have to put it down on this website in order to get it straight in my head.

So much of trying to make money online has you feeling like you are floundering around….there are so many instances when you wonder what you should be doing.

The question at any given moment is: “How can I make the best use of my time, right now, in order to increase my bottom line?”

Should I be writing new articles for my money site? Should I be building links to all of the posts that are not indexed yet? Should I be building links to my posts that are already getting some traffic? Should I be searching for new keywords to target? Should I be out there pitching guest posts to try and get high quality, relevant links from related websites in my niche?

And so on.

Well I had a series of events recently that caused me to examine these questions, and really look at my direction with my online business. One of my online gurus sort of chewed me out and accused me of not taking enough action (he was right). And then I looked back at some experiments that I have done over the past year or so, and saw what progress I had made, and what actions I had taken that had really made a difference.

Here is what I learned.

My big gains in internet marketing have always happened at the page level. A single page starts taking off, and I put more work into that page, and good things happen.

Not at the level of a website.

Not at the level of the keyword.

But at the level of the page. One article. A single article on my website. This is where success always starts for me. Somehow I get an article that takes off on my site, and it becomes a super page.

For example, I can remember when I was not even getting 100 uniques per day. I was scratching and clawing and trying all sorts of stuff and finally I had a breakthrough and managed to hit the magic 100 per day mark with visits. How did it happen? A single page on my site was pulling in traffic. And it was doing so from multiple keywords, not just one. This one article was getting like 60 visits per day, and the rest of my whole website was getting the other 40 hits.

I also notice that when I have success at the page level like this, comments usually increase. I start getting regular comments on a page, because it is obviously getting a smooth flow of traffic all of a sudden. And the comments produce extra content that the search engines obviously like to see as well.

And of course, these successes I have had with individual pages was always driven by links. Sometimes a “quality” link (like a real link from a real website) or sometimes a bunch of lower quality links that I have created myself, and sometimes both. But always driven by links.

And I can also look back and see that when I saw a single page sprout up a bit and start seeing some success, I would throw more links at it and keep doing so over time and that has produced good results.

Basic stuff, but how often have I sat here and worked on internet marketing and not been driving links to a single page until it is performing the way I want it to? Pick a page, and make it a super page. Pick one URL, and boost it. Pick one page, and expand the content on it and then throw mad links at it.

Regardless of how big your website is, you still have to look at each individual page and treat it like a separate website, and build links to it if you want to see real traffic.

I have something like 1,250 articles on my website and I don’t even think that Google is indexing half of them. Why would they? There are no links pointed at most of them. It is all about the link juice.

Lately I can see that my best performing pages on a website are those that pull in traffic from lots of related keywords, and thus get a lot of traffic each day. They do not just get traffic from a single keyword. And they have lots of links pointing at them, and they rank well for their main keyword, but they also get a ton of extra traffic from related keywords.

Build up a single page, with lots of related keywords in it, and build a variety of links to it.

Keep building links to that one page until you reach some sort of ceiling (like being #1 in Google for the main keyword).

Rinse and repeat.

I think some keywords lend themselves to this better than others, obviously. So like say you have two keywords, “A” and “B”. Maybe they are both worth about 100 bucks per month in advertising revenue if you are ranked at the top of Google.

However, keyword “A” may have very few related words that draw in traffic, while keyword “B” may have about 5 to 10 related terms that get quite a bit of extra search traffic.

The secret is to find keywords that are like keyword “B”, and target them in a long and detailed article and then just keep throwing links at that article until you are getting decent traffic.

Going for keyword “A” is frustrating because it is like climbing a very steep mountain, and there is not much reward as you go. Even when you are on page one of Google, you are still not seeing much action. You have to get all the way to #1 to really see the payoff. Even though it is a $100 dollar keyword, you may only be seeing like 15 bucks in revenue per month when you are at the bottom of the first page of Google.

Keyword “B” is not like that, and you should be seeing plenty of action and traffic as soon as you hit the front page, without even being in the top 3 spots. This is due to the extra keywords you will hopefully be ranking for as well, that are all bringing in extra traffic.

I have like 4 or 5 pages on my main site that are like keyword “B”, and they rank well and bring in lots of traffic from related keywords too.

Now I am going to deliberately start seeking out more keywords like “B” and make more “super pages.”

Pick one page. Boost it. Win.

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Tagged as: making money, making money online